We helped Japanese watchmaker Citizen bring their Tsuyosa (pronounced soo-yo-sa) lineup to the U.S. The colorful watch design strikes a different tone for Citizen, one more about style and color meant for sartorial men who love to show off their fits. We created TV, social content, video assets for retailers, stills, and even video for the front of the Citizen flagship store on 5th Avenue–all in one shoot.