Accolades:
Clios, Film Craft, 2017
Shortlist, Sound Design

We worked with Kaiser Permanente + NBA to shift their focus to include mental health. Featuring Stephen Curry's journey through decompression, we dramatize the importance of putting the mental game on par with the physical. Kaiser Permanente can’t reconnect the mind to the body in healthcare if society doesn’t respect the mind.

The campaign has a powerful platform: Train the mind. The body will follow.

The partnership, social content, and film garnered 2.4 million organic views, 98% positive sentiment, 350k engagements, and 1 recaptured NBA championship.

As the start of a long-term commitment for Kaiser Permanente around mental health, this campaign ran during the playoffs. Kaiser Permanente x NBA use the campaign language we developed to this day in the push to outthink stigmas around mental health.

Director team: Jones + Tino