Value City Furniture (VCF) are a furniture and retail chain in the midwest. They have been left in the dust by companies like Wayfair, Amazon, as well as CB2 and West Elm.

No longer are people buying matching dinette sets. VCF had been resting on their laurels and decided to make a change, reinventing almost everything about their business. We created a new brand platform, launch spots and brand guides to lift them from the past. We developed all of this under a brand platform called Make it You.

These highly stylized TV spots show off their new product in a whimsical and playful way. Mandy Moore, the choreographer from La La Land helped us bring these to life.