L’officina di LeRoy, a company founded by my partner and I, was born out of our love of fashion, design, and classic cars. We call the shots and make creative decisions based on what we love. Sounds incredible, doesn’t it?

Our goal is to bring young and underrepresented car enthusiasts along for the ride. Too often we only see people our parents' age participating in the hobby of classic cars, specifically pre-1965 cars and trucks. Fortunately, there are plenty of classics waiting for their next owner and we want to see young people out there cruising the streets with us.

We designed the brand system, website, and marketing materials. We shot the editorial in our garage and alley behind our house and the product photography in our dining room. Our 100% cotton, made in USA apparel is designed and assembled in-house. We partner with heritage USA brands like Red Kap, Goldenrod, and Dualco. And we source all the vintage apparel.

Currently working on a 1964 Ford Ranchero, each build inspires a new collection of apparel and shop goods. With a focus on pre-1965 classic cars or trucks, there is always something cool going on in our backyard garage. If you have the patience, you might be able to purchase one of our meticulous classics, built for the daily driver. We retain the classic design, while updating the mechanicals to modern standards. So people like me can get in, turn the key and go.

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