DSW's Blame It On The Shoes is about giving people permission to get away with things. Sometimes the right pair of shoes set us free to behave in exaggerated ways. They allow us to dial-up our confidence and own a moment. This time, for the holidays.

This campaign was a joy to shoot. It’s always a pleasure to elevate a brand to a place where they can be a part of fashion in their own way.

Director: Matthew Frost