We developed March On as a brand platform for DSW to tell shoe stories.

March On is about having an unapologetic and empowered attitude against all odds. With the right pair of shoes, we can get over a lot.

One of my favorite applications of the March On attitude came to life in Twitter intercepts. DSW finds posts with the hashtag #FML, and replies with an appropriate #MarchOn comment and discount. Shoes can’t fix everything, but nobody is mad at an unexpected windfall.

Director team: Perlorian Brothers